Web Design Tips for Your Website’s SEO Rankings

SEO friendly web design plays an important role in making the website more popular in search engines. An SEO friendly website is one which is optimized through different on page SEO techniques. If a website is well designed by professional web designers, but it is not SEO optimized then it can’t perform well in search engines. So, an SEO friendly web design is very important to for a website to be easily crawled and indexed by search engines.  Here are some of the important points by which you can easily give an SEO friendly design to your website.

Navigation : is it SEO friendly?

At the moment, your website could be efficient and streamlined, with webpages that are logically categorized and well placed like an organized filing system. On the other hand, your website could have grown organically without much initial thought to it’s structure, and has now become a scattered and intangible mess of pages. But if you give some careful thought to your structure as you grow, it could become an integral part of your SEO success.

Below are some key focus areas to begin with

1. Avoid menus that use Flash, JavaScript and images : Search engine spiders cannot crawl flash or JavaScript generated menus, nor can they read images. A navigation should always be in plain readable text or HTML.

2. From most important to least important : Always put your most important menu item, product or service at the top level in your navigation. In order to tell the search engines, “This is what my business is all about”, they should never be more than one click deep.

3. Use breadcrumbs : The breadcrumb is the row of internal links typically at the top of the page that allows users to navigate quickly to a previous section.

4. Keep it simple but effective : Using marketing lingo that no one understands can be confusing. For example, ambiguous terms like “Connect”, “Target” and “Learn”, may potentially confuse users. To mitigate confusion, help users find what they’re looking for by using descriptive words and phrases that they, and the search engines, will understand.

5. Don’t over-design; consider the user : If your navigation doesn’t look clickable then no one will click on it. Don’t confuse your users with over-designed navigations. Consider simplicity and clarity when it comes your global navigation. To ensure that users are accomplishing the proper goals, conversion rate optimization (CRO) services will help identify where and how users are interacting with your site.

Responsive Web Design

Responsiveness plays an important role in the SEO of a website. A responsive website– a website compatible to the various mobile devices– can enhance the search engine visibility of any website.

Internal Linking

Although creating a low depth website is a good strategy, this can be difficult, especially for an extremely large site with hundreds of pages. Assorting your pages into a limited amount of categories can be impossible, or just doesn’t make sense. This is where internal linking can help.

An internal link is an internal connection between two pages on the same website, and they have a number of advantages that are good for SEO. The first is that they provide a useful way to navigate through your website, which reduces the number of clicks needed to reach any page on your website. Considering those crawlers love a low depth website, Google loves it. This, again, creates a better user experience for our visitors.