Mobile Application Development Current Trends

Mobile app development has been at the center stage of technology innovation since the past few years and has supported colossal advancement in terms of user adoption and market penetration. Growth in mobile application development has played a decisive role in supporting digital marketing and enterprise mobility.

Organizations today are gearing up by developing applications for various mobile platforms like iOS, Android and Windows Phone. Large organizations in various sectors like finance, manufacturing, retail etc. are heading towards workforce mobility in which they are enabling their employees to work through devices like smartphones, tablets and laptops. This is driving the development of a large number of enterprise mobile applications, which help maximize the productivity of the workforce.

Personalised UX

In 2015, most mobile applications development will offer personalized content and services. Services only accessible on the web will go mobile. New applications will be introduced, which will grant consumers to create, modify, share and shop personalized products and services. Organizations will be furnishing consumers with relevant content that is specific to the individual by harvesting information from their mobile devices. This will result in consumer spending less time in selecting what they like since they can view results according to their personal preferences. Thus, personalization will be one of the most critical facet of mobile application development in 2015.

Mobile Payments

Advancement in mobile payment has been idle due to inadequate user adoption due to concerns in regards to security. Payments through mobile applications is picking up pace. In 2015, mobile payment is expected to grow rapidly with the development of secure mobile applications. Mobile payment solutions like PayPal, Apple Pay and Google wallet illustrates that mobile payment is going to see tremendous growth in 2015. Mobile applications designed for Android, iOS and Windows Phone are also integrating with these payment systems to enable the consumer to securely purchase products and services from their smart phone.

HTML5 Development And Hybrid App Development

Developing a native app for each mobile platform is the most reliable solution but it also consumes good amount of time. The alternate approach is software development  in HTML5 for developing mobile web applications for all platforms. The later approach allows for rapid development with fewer resources. However, in the recent times, a hybrid approach has been developed. In this method, HTML5 app is wrapped around in a native app for each platform and device. This has allowed for rapid development of mobile applications without compromising the user experience, but still a native app is a native app whose standards cannot be compared with any of its alternatives. Recent releases of mobile operating systems like Android Lollipop and iOS 8 have added a number of new features like Web GL and Web Audio to improve the processing of HTML5 on their respective devices.

Enterprise Mobile App

Agility is becoming an critical aspect in the delivery of enterprise services. Most businesses need to promptly respond to changes with release of updates for their enterprise applications within a specific time constraint. Advancements in technologies like HTML5 will allow for development of rich enterprise applications with a very little overhead. This indicates that 2015 will see rapid development and agility in development and adoption of enterprise mobile applications.

Content Rich App

2015 will bring a host of new mobile applications with a rich design, user interface and improved speed. With availability of faster hardware and its falling prices, mobile application developer will now have freedom to develop inventive applications, which were previously limited by processing power. Increase in mobile screen resolution and advancement to 64 bit processors will result in a number of existing applications updating to the latest standards. New advancements in design by Google’s Android 5 also known as “Material design”, will force the competitors to enhance their design standards. Mobile applications in 2015 will witness higher resolution, crisper and sharper interface designs and improved hardware support. By the end of 2015, 64 bit is expected to be the standard for all mobile devices and new applications.

Rapid advancements in mobile application development, launch of new platforms and devices, development of applications with better designs, performance and extended functionality backed by fading difference between the processing power of regular computers and mobile platforms will drive mobile growth and adoption in 2015.