Micro Moments: Mobile Trends

The need of mobile devices has ushered in the recent times of exemption when it comes to getting the data we need at the very moment we need it. Google has even coined a term to describe this nature: micro moments.

“Micro-moments occur when people reflexively turn to a device — progressively a smartphone — to act on a need to learn something, do something, discover something, watch something, or buy something,” Google said.

Local and other business owners can capitalize on this mobile-inspired, micro-moments trend by taking the following ten actions.

Mobile-friendly Version of Your Website

Developing a mobile-friendly Website for your business is a essential and vital first step, for below reasons:

  • Smartphone users want information conveyed quickly. Non-mobile-optimized websites discourage the search and discovery process, dominant mobile users to go elsewhere more than 60 percent of the time, with little chance that they will return;
  • Mobile users are more likely to purchase products or services from a business that has a mobile-friendly site;
  • Google rewards and demotes sites based on their mobile-friendliness.

Optimize Your Site for Local Search

Google addresses that mobile search queries containing terms like “near me,” “closest,” or “nearby” have elevated 34 times since 2011 and nearly doubled from last year. 50 percent of viewers who conduct local searches on their smartphone go to a store within 24 hours, and 18 percent make a purchase within a day.

Clearly, local businesses not only need to optimize their sites to be mobile-friendly but also local-friendly as well.

Claim and Verify Your Business Listing in Local Directories

List your Website in local business directories such as Google My Business (GMB), Bing Local, Yelp, Citysearch, etc. These turn to rank highly in search results and are likely to be the primary way viewers find you.

That is especially true of Google My Business, for the below reasons:

  • Google owns 66 percent of the search market, according to comScore. Some even suggest that market share could be as high as 80 percent;
  • 83 percent of Google users access search on a daily basis;
  • People conduct more searches using a mobile device than a desktop or laptop computer;
  • Google My Business listings appear in the 3-pack, on Google Maps, and in Google Plus.

Update Your Site with Fresh Content

Blogs contribute to rank strong in search results and are a dominant way to furnish fresh content. Include local information in posts when applicable.

Blog content doesn’t just have to center around your business either. Write about area activities and events, feature non-competing local businesses, and talk about the community itself. Not only does this signal Google that yours is a local business, but it also contributes a benefecial service to residents. Create a content calendar to help you stay on track.

Integrate the Use of Social Media

Don’t think of social media as a “channel,” but rather a “layer” that integrates with other forms of marketing. Add social sharing buttons on your website and associate blog posts to a Facebook business page and Twitter feed. Professional services companies should incorporate LinkedIn into the mix as well, by creating a Company Page.

Maintain a local significance by using available targeting options. For example, Facebook, in its posting interface, lets users add a location, narrow the News Feed audience based on location, and select demographic options that include city and state.

Develop a Mobile App

More and more, searchers are turning to mobile apps to find information, so it might make sense to create one of your own. A Mobile App would certainly help your business to boom as a huge number consumer base is using Apps to find services nearby them and in today’s era it’s a wise decision to have a Mobile App if you want to be in and ahead of the competition.

Get Customer Reviews

I’ve repeatedly emphasised on the need to get customer reviews, for good reason: Customer reviews help build your brand’s reputation and factors into Google’s 3-pack decision-making process. Make gathering reviews a routine practice.

Take the actions outlined in this article — none of which is difficult to implement — to ensure your business is found at the moment when mobile users need you most.