A microsite has the power to feature a product, launch a promotion, or augment a marketing campaign in a way that full websites or more conventional marketing cannot. The single or small collection of pages microsites consist of is meant to engage user interaction while conveying information in a creative way.
When Should Create A Microsite?
If you’re looking to promote a specific campaign, then a microsite is a great solution. The initial step in analyze whether a microsite will give value to your brand is to evaluate your marketing needs. A microsite is a perfect solution for establishing an exclusive space for users to interact with your campaign or product. Instead of offering many navigational options like a full website, it drives users to one specific goal.
A Focused Topic
Since the many options of a full website are evacuated from a microsite, it has room to give in-depth knowledge and focus on one topic or product. If users click on your microsite, they are likely to be engrossed in its content, so it’s essential to offer them quality information on that particular subject. Staying focused makes for an effective message and prevents confusion.
Quality Of Information
Microsite Design: When designing a microsite, consider the goal you are trying to attain. You might want to bring awareness to a particular subject and create a call to action, get users to make a purchase, or launch a marketing campaign that ultimately drives users to convert by interacting with the brand.
Once your goal is established, tailor your information to be concise and intentional in achieving that goal. Users should be able to immediately acknowledge the purpose of your microsite, as well as gain useful information from it. Information is really what drives a good microsite.
Creative Microsite Design
A microsite is an excellent way to branch out from the design of your main site and display your style and skills. It might portray your brand in a new light – one that connects more closely to users and makes a creative impact on them.
As you can see, there are endless possibilities for your microsite design, building a microsite, style, content, and message. That’s the beauty of these websites as they remain flexible and focused to a single motive.