Microsite has proved to be a game changer for numerous business across the globe. What is the reason behind businesses focusing on developing a microsite? Let’s hit the below points to understand how a microsite can help your business?
Drive Traffic To Your Main Site
Due to the fact that you’re out contributing to your space, people will be driven to your site. It’s nearly unattainable to make a corporate site go “viral” and quickly spread around to thousands of people – however, an interesting microsite can effortlessly take off and start directing traffic to your main organization’s site. In addition to the upfront traffic from initially marketing your microsite, there will also be a longtail, as different blogs continue to pick up the site down the line and it continues to rank on Google for keywords.
Establish your firm as an innovator
A microsite also allows you to write powerful content, whether it is blog posts, free reports, white papers, or others. Giving this content away would be classified as out sharing. It will also allow you to repurpose the data for reports and white papers. A microsite gives you an ideal opportunity to generate valuable data and content that you can continually use for your company’s advantage.
These are a few really compelling reasons to develop a microsite. It is certainly a time investment, but is well worth it when you think of the long tail and the ability to create awesome content. If you’re going to develop one, really throw yourself behind marketing it and getting value out of it.