So how can you leverage the beloved 140-character social media website to drift new users to your business or website? We have shared the top tips for how to profitable market your business on Twitter — or adopt Twitter as a marketing tool.
Optimize Your Twitter Bio
“Ensure your company identity and voice are branded well”. That means having a bio that educates people who you are and incorporate a link to your company website or a landing page and having “a persistent tone so that visitors evidently understand who you are and what you do.”
Find Out Who The Influencers And Experts Are
“Use Twitter search or a tool like Topsy or Followerwonk to discover like-minded prospects, customers and influencers/media by searching keywords that are relevant to your industry”. Then follow and interact with them on a regular basis.
“Create an index of the 100 most influential people in your space — journalists, thought leaders, potential clients/customers, big-name bloggers and writers, potential partners, etc”.
“Cast them to a private Twitter list and engage with them daily. Remember to “be casual not promotional,”. “Build a real relationship and then look for opportunities to collaborate.”
Get Colleagues Involved
“Initial people to help build your brand should come internally”. “Make sure your coworkers are following you on Twitter and tweeting, retweeting, engaging, etc.”
“Routine tweeting is a sign of an active, healthy profile”. “If you only tweet once a week, or once a month, you aren’t keeping up with the Joneses [or the Twitter equivalent]. Worse, folks will forget about you,” she says.
“I recommend daily postings and engagement so that you are top of mind on a consistent basis,” Fathi says. Just be sure you are tweeting relevant or useful information, content your followers will read, click on, retweet and/or favorite.
Track Mentions And Respond If Appropriate
“Track brand mentions and keywords to make sure you know what’s being said about you” and be sure to respond in a polite, professional manner if appropriate. “After all, customer service is the new marketing!” And many customers now post their product queries and complaints on Twitter.
“Set up Twitter searches for terms relevant to your brand,”. Monitor the conversations in that search and jump into the conversations when appropriate,”. For example, say you’re a dentist in Mumbai. You could set up a search for the term ‘dentist Mumbai. Then, when you see someone in Mumbai tweet ‘I need to go to the dentist but it’s so hard to get an appointment, you could jump in and tweet, ‘We’d love to have you as a new patient.
“Many people don’t know about favoriting tweets, but it can get someone’s attention more than a retweet or a mention,”
“Look at the trending topics and hashtags and find a way to make a relevant connection to your brand”. “By putting your business among the trending topics, your handle will be seen when people search tweets regarding that particular hashtag.”
Tagging your posts with one or two relevant and trending hashtags has helped us many to reach new users. However, “hashtags should be used sparingly, as they can be seen as ‘Twitter spam’ when over used or attached to irrelevant content.”
“Deploy Twitter campaigns such as: ‘The next 50 people that retweet me will receive a coupon for 50 percent off,’ or have people post pictures of themselves in the store or using the product and do a random drawing”.
Use Images and Videos
“Get visual,” Photos and videos drive three to four more clicks on Twitter. Images, videos and other rich media have proven to receive more views, clicks and shares than plain text tweets.
“While community managers may be doing a great job engaging followers, a banal post about enjoying the weekend is much less effective than rich, in-stream content in which someone can, for example, view a film trailer and find out where the movie is playing in their neighborhood” “In fact, research shows that rich tweets have significantly lower negative feedback rates as consumers appreciate interactivity and content designed for their social mobile context.”
Ensure Twitter Is Integrated With Other Marketing Efforts
“Twitter, like other social media platforms, is much more effective when integrated with your other marketing activities”. “For example, if you’re running a promotion or contest on Twitter, let your email subscribers know about it, as they are another customer base who have already let you know that they want to receive messages from you”. “Inversely, by occasionally tweeting out the link to your mailing list, you can also tap your Twitter base into your email content.”
Use Twitter Analytics
“Use Twitter’s native analytics daily to get a grasp on what’s resonating and what’s not with your audience once you’ve built it”. “In the analytics dashboard, you’ll be able to tell what your best days to tweet are, the types of content that are more favored and the demographics of the followers that you’re attracting”. Then you can “replicate what’s working and rework or reevaluate posts that aren’t.
It’s evident that in today’s world Twitter plays a very vital role when it comes to marketing. Marketers and other experts have made it a practice to engage with new people on twitter. The next time remember these pointers and witness the profitability of your campaigns on twitter.