Social media marketing and SEO are two tightly interdependent actions. Both are organic, inbound strategies that focus on creating an appealing identity that naturally captivates visitors. Since social media marketing counts on high-quality content and a visible, strong brand presence, the efforts you spend on SEO can improve your social media reach twice, and as most search marketers will tell you, your social media presence can highly boost your search rankings.
Increasing The Number Of Followers
Increasing your number of followers is a gradual mechanism, but efficient so long as you’re consistent. Present your brand uniquely and consistently, using the same voice to update your users on a daily basis. Post useful articles, helpful tips, open inquiries, and general discussion items, then follow up with your users by engaging with them in conversation directly. Conversations and direct customer engagements are the key to social media marketing success.
Encourage External Inbound Links
In this scenario, social media serves simply as a broadcast channel. Your content, assuming it’s original and useful, is going to serve as bait, and your social media channels are going to serve as fishing poles, putting the bait in front of the right eyes. Use hashtags to encourage visibility for your initial rounds of syndication, and don’t hesitate to bring your content into existing threads and discussions. Doing so will improve your social reputation and more importantly, it will maximize your potential external link sources. You can always design a tailored social media marketing strategy to attain maximum external inbound links.
Optimizing Post For Searches
First things first, you’re going to need a strong host for your post. That can be a video, an infographic, or even a link to a full-detailed article. Whatever it is, it’s going to serve as your foundation, and you’ll need to title it in an authentic, descriptive manner. Next, when you post it, frame your foundation with text that’s optimized for a specific type of search. For example, if you’ve written a detailed article on best practices for cooking fried egg, you could frame it with a specific query like “Have you ever thought how to cook the perfect fried egg?” You can even throw seasonal keywords into the mix to maximize your timeliness and your chances of coming up in search results.
For the major part, these are predominant elements of a successful social media marketing campaign, and as with most SEO strategies, it comes down to one basic principle: the better experience you give your users, the higher you’re going to rank in Google.