Search engines are finite in how they crawl the web and understand content. A webpage doesn’t look the same to us or the users as it looks to a search engine. In this article, we’ll concentrate on specific technical facets of developing (or modifying) web pages so they are structured for both search engines and human visitors alike.
To operate better in search engine listings, your most critical content should be in HTML text format. Images, Flash files, Java applets, and other non-text content are usually neglected by search engine crawlers, despite advancements in crawling technology. The easiest way to ensure that the words and phrases you display to your visitors are visible to search engines is to place them in the HTML text on the page. This is the primary step when working on SEO.
Crawlable Links For Better SEO
Just the way search engines need to see content in order to list pages in their massive keyword-based indexes, they also need to see links in order to discover the content in the first place. A crawlable link structure—one that lets the crawlers browse the pathways of a website—is crucial to them exploring all of the pages on a website. A colossal number of websites commit the crucial mistake of structuring their navigation in ways that search engines cannot access, hindering their ability to get pages listed in the search engines’ indexes.
Keywords are indispensable to the search process. They are the stepping stones of language and of search. In fact, the entire science of information retrieval counts on keywords. As the engines crawl and index the contents of pages around the web, they keep track of those pages in keyword-based indexes rather than storing billion web pages all in one database. Millions of smaller databases, each centered on a particular keyword term or phrase, allow the engines to retrieve the data they need in a mere fraction of a second.
Certainly, if you wish your page to have a chance of ranking in the search results for “cars,” it’s compelling to ensure the word “cars” is part of the crawlable content of your document. When working on SEO for your web page, keywords which you have infused in the content play a very vital role.
Keywords dominate how we communicate our search intent and interact with the engines. When we enter words to search for, the engine compares pages to retrieve based on the words we entered. The sequence of the words, spelling, punctuation, and capitalization provide additional information that the engines use to help retrieve the right pages and rank them which ultimately helps boost SEO.
Keyword usage and targeting are still a part of the search engines’ ranking algorithms, and we can employ some efficient techniques for keyword usage to help construct pages that are SEO friendly.
The title element of a page is meant to be an authentic, brief description of a page’s content. It is crucial to both user experience and SEO.
As title tags are such an crucial aspect of search engine optimization, the following best practices for title tag creation makes for terrific low-hanging SEO fruit. The recommendations below cover the critical steps to optimize title tags for search engines and for usability.
- Length: Search engines display only the first 65-75 characters of a title tag in the search results. This is also the general limit allowed by most social media sites, so sticking to this limit is generally wise.
- Placing Important Keywords: The closer to the start of the title tag your keywords are, the more helpful they’ll be for ranking, and the more likely a user will be to click them in the search results.
- Reliability And Emotional Impact: Creating a compelling title tag will help grab attention on the search results page, and attract more visitors to your site.
The meta description tag exists as a short description of a page’s content. Search engines do not acknowledge the keywords or phrases in this tag for rankings, but meta descriptions are the primary source for the snippet of text displayed beneath a listing in the results.
The meta description tag serves the function of advertising copy, drawing readers to your site from the results. It is an extremely important part of SEO.
Since search engines display URLs in the results, they can influence click-through and visibility. URLs are also used in ranking documents, and those pages whose names involve the queried search terms receive some benefit from proper, descriptive use of keywords.
Have you ever noticed a 5-star rating in a search result? Chances are, the search engine received that information from rich snippets embedded on the webpage. Rich snippets are a type of structured data that allow webmasters to mark up content in ways that provide information to the search engines.
While the use of rich snippets and structured data is not a required element of search engine-friendly design, its growing adoption means that webmasters who employ it may enjoy an advantage in some circumstances.