This article is in context to SEO Friendly Web Development For Businesses Part-I
The title element of a page is meant to be an authentic, brief description of a page’s content. It is crucial to both user experience and SEO.
As title tags are such an crucial aspect of search engine optimization, the following best practices for title tag creation makes for terrific low-hanging SEO fruit. The recommendations below cover the critical steps to optimize title tags for search engines and for usability.
- Length: Search engines display only the first 65-75 characters of a title tag in the search results. This is also the general limit allowed by most social media sites, so sticking to this limit is generally wise.
- Placing Important Keywords: The closer to the start of the title tag your keywords are, the more helpful they’ll be for ranking, and the more likely a user will be to click them in the search results.
- Reliability And Emotional Impact: Creating a compelling title tag will help grab attention on the search results page, and attract more visitors to your site.
The meta description tag exists as a short description of a page’s content. Search engines do not acknowledge the keywords or phrases in this tag for rankings, but meta descriptions are the primary source for the snippet of text displayed beneath a listing in the results.
The meta description tag serves the function of advertising copy, drawing readers to your site from the results. It is an extremely important part of SEO.
Since search engines display URLs in the results, they can influence click-through and visibility. URLs are also used in ranking documents, and those pages whose names involve the queried search terms receive some benefit from proper, descriptive use of keywords.
Have you ever noticed a 5-star rating in a search result? Chances are, the search engine received that information from rich snippets embedded on the webpage. Rich snippets are a type of structured data that allow webmasters to mark up content in ways that provide information to the search engines.
While the use of rich snippets and structured data is not a required element of search engine-friendly design, its growing adoption means that webmasters who employ it may enjoy an advantage in some circumstances.