How Web Design Affects Your Website’s SEO

When it comes to the SEO, many people may start thinking about keywords selections, page relevancy, link building but only few of us would think the website design can influence the search rankings. In fact, there are numerous aspects that might influence the search rankings of your website, among which your web design has often been overlooked. In this article we will discuss how website design can influence your website’s ranking on search engines.

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SEO Friendly Navigation

The website navigation is just like a map, SEO friendly navigation plays a very vital role in your SEO activities. You need to design a map that can make your website pages easy to be crawled, indexed.

Any technology that might do harm to SEO friendly navigation should be eliminated, such as the very famous Flash or the JavaScript navigations. These technology can furnish very cool dynamic effects, they look very pleasing to our eyes, but cannot be recognized by search spiders.

Proper HTML Coding

Your web site’s HTML code needs to be enhanced for search engines as well.

Computers use a language of their own known as HTML. When HTML is generated using word processors and uploaded to the site, search engines often see lines of coding that does not relate to the content being showcased.

Responsive Web Design

Employing responsive design to optimize across devices can offer your website’s visitors the best viewing experience. Your contents can be displayed perfectly on more than one device, such as laptop, desktop, smartphone and tablet. If search engines found your site has very low bounce rate with mobile users, you may get higher search ranking with mobile searches.

Internal Linking

The internal link functions are more than just navigations. It can better your website’s usability experience for visitors, it does justice to SEO too. Internal links can not only make all your blog posts and pages are indexable but also remind the search engines that your old blog posts still exist and have value. Having an internal linking strategy will make sure all your blog posts and pages are indexed by the search engines.

Including these vital aspects in your web design strategy can uplift your web presence and make it more searchable for users. It’s blindly considered that web design does not play any role in SEO. That’s not true, if right designing standards are followed and SEO is considered at the very initial phase of designing it can boost your web presence and at the same time furnish mesmerising user experience.