An ecommerce website is not designed or developed to serve as a product placeholder; the design is an integral part of the customer service, sales, marketing, and visual merchandising. Poorly designed ecommerce website evokes the same results in low conversion rates and below average returns on investment. If your ecommerce business is not placing importance on ecommerce design, now is the time to do it.
The exquisite fundamentals of flat design direct the focus towards the content, diminishing the site’s bounce rate. The core guidelines of skeuomorphism are employed to a digital platter to simulate real life scenarios. Call-to-action buttons have slight gradients to set them apart just enough to say, “You can click me” without screaming.
The same concept is implemented to drop shadows. It’s possible to bring an element to the front of the screen without making it appear as if it’s floating all over.
The ecommerce experience should be enjoyable, but how do you achieve it? Funny small facets you may speculate will be overlooked by the average customer actually boost the user experience and have the potential to boost click-through rates. Most micro transitions are unexpected, so the users are surprised by the animation. Great design on ecommerce websites construct a frictionless experience for visitors, but incorporating micro UX effects and transitions builds a impressive impact.
Images are far more fascinating and time-saving than text boxes; this is just one reason why tiled navigation is becoming increasingly famous among ecommerce websites. Rather than the traditional top navigation bar we’re habitual to looking at, ecommerce websites are implementing preview in the form of tiles. Using image tiles instead of lists diminishes the possibility of getting lost and gives users a preview of what they’re going to see.
It’s high time to eliminate designing web pages for identical devices. An ecommerce website must show up and function properly on all screen sizes. The ecommerce website must take into consideration the amount of screen resolution combinations, input methods, browser capabilities, and connection speeds to create the most cherishable experience for visitors.
Ecommerce businesses are growing at an exponential velocity. It’s high time for ecom businesses to start moving in sync with the emerging trends and attain maximum from their web presence.